Smarter Business

For more than 30 years, IBM and The Masters have worked together to bring golf fans closer to the tournament. So to celebrate that partnership, we created a campaign that put the fans at the center of it.

Through the Masters app, IBM helps fans around the world follow the tournament in ways that feel closer to being there, from tracking every shot to following the players they care about most. It was a celebration of a 30-year partnership, and of the fans who have been part of it all along.